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Carraway, Robert L.

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Analyzing Uncertainty: Probability Distributions and Simulation

This note introduces simulation as a tool to analyze uncertainty in business decisions. It first observes the limitations of single point or simple range estimates of key uncertainties, thereby motiva ...

Benecol Spread and Media Planning

Benecol Spread, a cholesterol-lowering margarine, was a product with unusual media-planning challenges. With a narrow target group and unproven market potential, Johnson & Johnson needed to get the mo ...

Buckeye Power & Light Company

This case describes the coal-procurement process of a small electric utility. The manager of the production fuel department must decide how much coal to purchase from each vendor and how to allocate t ...

Buckeye Power & Light Company Supplement (Excel Solver)

Buckeye Power & Light Company (BP&L) has recently retained the services of a consulting firm to analyze aspects of its operations. This supplement contains the consultant's report, which includes an o ...

Colonial Downs (A)

In this case, the protagonist is trying to decide which of the three horses running in the final race of the day at Colonial Downs horseracing track to bet on. He has $10 to bet, not enough to affect ...

Colonial Downs (B)

In this case, the protagonist's uncle calls him just before betting closes on the same race and asks him to place a $500 bet for him. The $500 is clearly enough to affect the odds, but since the prota ...

Dow Chemical U.S.A.: Capacity Expansion

Dow Chemical U.S.A. is faced with the decision of where to locate a new chemical reactor. Three current plants sites are being considered. Economic planner John Lewis has been charged with analyzing t ...

East Georgia Construction Company (A)

A construction company that serves a 20-county area of eastern Georgia has as its main source of revenue the manufacture and placement of asphaltic concrete used in road construction. Thanks to a new, ...

Exercises in Managerial Judgment (I)

Used in conjunction with Exercises in Judgment II (UVA-QA-0608). Four questions around which people make cognitive mistakes. ...

Exercises in Managerial Judgment (II)

Used in conjunction with Exercises in Managerial Judgment I (UVA-QA-0607). Four questions around which people make cognitive mistakes. ...

First-Year MBA Teaching Vignettes

This case presents a series of case-method faculty situations including incidents that occurred before class, during class, and after class. Topics include being a section faculty leader, preparing fo ...

Flex Technology

After years of development, William Krause knew that 2014 was the year to "go big or go home." His Flexible Herbert Screw, a medical device intended to support the healing of fractured collarbones (cl ...
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